This can be a great way to show off products, share helpful information, or provide customer support. Multimedia Sharing:In addition to text-based messages, businesses can also share photos, videos, and documents through WhatsApp. This makes it easy for businesses to reach out to customers no matter what type of device they are using.Ĭreate Catalogs:Ever want to send a customer a list of products or services without having to create a separate document? With WhatsApp, businesses can create catalogs of up to 500 items that can be easily shared with customers. Multiplatform Compatability: Unlike other messaging apps, WhatsApp can be accessed on a variety of different devices, including iOS, Android, Windows Phone, and even desktop computers. This is ideal for businesses with multiple customer service reps or those who want to have separate accounts for different departments. Multiple Users On One Number: With WhatsApp API, all your agents can access one WhatsApp Business account. This can automate customer support, sales, and marketing tasks, freeing up your staff to focus on other tasks. Everything from order confirmation to shipping updates can be sent through the app, keeping customers in the loop every step of the way.Ĭhatbot Builder:WhatsApp can integrate with WAFB API-approved chatbot builders, making it easy to create a chatbot for your business. Send Order Updates:Customers can opt-in to receive automated order updates from businesses directly through WhatsApp. While WhatsApp's primary focus is still on personal messaging, the app has added many features in recent years that make it more business-friendly.ĬRM Integration: Businesses can seamlessly integrate the WhatsApp API with their CRM system with the help of an approved integration partner, making it easy to keep track of a customer’s query through the system, allocate to the relevant teams and ensure swift and thorough issue resolution. Here, we take a look at the most important features of WhatsApp and how business messaging can be used effectively. As a result, there is a risk of making some common mistakes that can impact the effectiveness of your business messaging.
However, as with any advanced tech, there is a learning curve involved in using WhatsApp for business purposes. With over 2.26 billion monthly active users globally and more than 200 million in the Middle East, the WhatsApp for Business API offers businesses a unique opportunity to reach out to potential and current customers on a very personal level. WhatsApp is one of the most popular messaging apps in the world.
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